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The Importance of Offering Regular Publishing Schedules

The people who have paid to join your membership site depend on you to provide relevant and timely information. It is their right to expect that information to be updated on a regular basis because they may be depending upon it to make decisions.

 

When a person joins your membership site they should be told what your publishing schedule will be so that they know when they can expect to get fresh information. Adhering to that announced schedule is vitally important.

Deciding what your publishing schedule will be for your website is important. Keep in mind the kind of information you will be supplying to your membership. Information that changes hourly will require a RSS feed. Information that needs to up-dated on a daily basis will most likely require a content management system. For weekly publishing of content, you can do that yourself but a content management system can make it a lot easier.

When you are planning your newsletter, you need to decide how often your ezine or newsletter will be sent out to your subscribers. Basically, you need to create a schedule and stick with it. But how often should you publish? How much is too much and how often is not enough? When it comes to frequency, the usual choices are daily, weekly, bi-weekly, or monthly.

Daily – that means 365 newsletters a year. You could wear out your welcome even with your most devoted members.

Weekly – that is still a lot of work…52 letters a year…a little over 4 a month. Would your members appreciate that much mail from you?

Bi-weekly – Publishing an e-zine twice a month is just often enough to keep you fresh in your subscribers’ minds but not so often that they become annoyed with you.

Monthly – doesn’t seem often enough. Your members may forget about you and where your website lives on the Internet.

FOCUS:

Whatever the theme of your membership website is, it should always be your main focus. Every piece of written content, audio content or video content should be about the main theme of your membership website. Little side trips into very closely related fields is alright but even very closely related subjects should never detract from the main focus of your site.

When you chose the theme for your membership website, you chose it because it was something that you knew a lot about and/or were (and hopefully still are) passionate about.

I saw a sign in a convenience store not long ago that said something like….we strive to always be kind, considerate and helpful. However, it is hard to remember that the main objective is to drain the swamp when you are up to your ears (cleaned up) in alligators. That is true for owners of membership websites. It really is hard to stay focused on your objectives when you have so many things to distract you from doing what you need to do to keep your website focused on the main theme.

No matter how many distractions you have, you must still keep new, fresh, relevant and timely content on your website that pertains to the theme of your site.

Your ezines and newsletters need to be filled with helpful and useful information. Be sure to continually check for new products that would be helpful to your membership. New products come out daily and you don’t want to fall behind.

You need to make full use of your autoresponder to keep your members informed and to keep them focused on the objective, as well.

Your blog, forum or message board topics can become unfocused and off-topic very easily. They must be monitored daily…maybe even several times each day.