We discusses why marketers must become lead generation experts to avoid going out of business, and grow their own list.
Learning to generate leads on your own is more cost-effective, efficient, and productive.
Becoming a lead generation expert gives you a feeling of being a leader. Once you learn, you can teach others how to do it and follow in your footsteps.
You can tailor your lead generation tactics to target specific niche markets. This allows you to have more targeted prospects, and therefore improving conversion rates.
It is the only way to build a foundation for your business. Generating leads creates a list of prospects, and having prospects in your list is what will bring paying customers to you and your business.
How Do You Generate Your Own Leads?
I used to ask, what is a lead capture page, or an opt-in lead, and how does it work? If this is all new to you, don’t feel bad, we all go through this learning curve.
Basically a lead capture, or opt-in page, is a web page with an offer, and a form where a person can opt-in or subscribe to a newsletter or email list. The prospect inserts his/her name in the form, and he/she is taken to another page, either a thank you page, a download page, or the actual affiliate website. Once a prospect has entered his/her name, he/she has opted-in to your list, or, you have captured his/her email address, and has become an opt-in subscriber!
The offer in your opt-in page should be something appealing, with a perceived value to give your prospect a good reason to opt-in to your list.
Your opt-in form should have fill boxes to let the prospect input his name and email address or more information depending on what your business is about.
Once you have captured his/her name and email address, where does the information go? Your opt-in page and form should be tied in with an autoresponder system. The autoresponder system takes care of the mechanics.
When your list starts growing, it is your responsibility to nurture and cultivate your prospects with free useful information about how they will benefit somehow with your products and services.
In summary, create your own opt-in page, and drive targeted traffic to it. Becoming a lead generation expert is best thing do because is more cost-effective, can target more focused niche markets, less chance to go out of business, and more importantly, this expertise will help you build your own client base, or prospect/customer list, and ultimately make you more money.